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Historic Artisan Section of Philadelphia Gains Spacious, Multi-Unit Loft-Style Apartment Building

Turn-of-the-Century Factory Passionately Restored to Include 61 Apartments, Roof Garden, and Public Storage Center


Bala Cynwyd, PA — Already a vibrant community and special historic district, the Northern Liberties section of Philadelphia is now home to a special residential apartment building that has been rehabilitated and restored from a bygone era. Located at 710-720 N. Fifth Street at the southwest corner of N. Fifth and Brown Streets, Liberties Lofts is the creation of Marathon Design & Construction, LLC and consists of 61 loft-style apartments and public storage space.

Known historically as the G.A. Bisler Building, Marathon Design & Construction bought the building in 2002 and after a considerable renovation, is now leasing space to the public. Available are brand new loft apartments (studios, one, two or three bedrooms) with 13' ceilings and large loft-style windows. Tenants will enjoy off-street parking and a community rooftop deck with wonderful sweeping views of Center City. Liberties Lofts is also proud to be the first multi-unit apartment building to be restored in the historic Northern Liberties section.

Lead by builder and developer Peter Economou and registered architect Plato Marinakos, Jr., the firm has already made a mark in metropolitan Philadelphia, having realized projects ranging from historic property conversions to the complete construction of new houses and condominiums. "With Liberties Lofts," says Marinakos, "we preserved historically significant features of the building, utilized the existing structure as live/work lofts which added to the existing residential composition of the area."

The G.A. Bisler Building was designed and built in 1924 by the prominent Philadelphia firm of William Steele & Sons, known for their perfection and promotion of fireproof, reinforced concrete flat-slab construction. The building is a four-story reinforced concrete box factory that features patterned brick spandrel, horizontal bands of industrial sash windows, and terra cotta ornament along the brick parapet—all of which have been patiently restored. Originally constructed as a box manufactory, the building was later owned by Whitman Chocolates, General Mills, and most recently by Gershel Bros., distributors of new and used store fixtures and showcases. Marathon Design & Construction bought the building from Gershel Bros. in late 2002.

The building has a trapezoidal footprint and the pervasive concrete slab construction affords a floorplan with vast, open interior featuring regular intervals of mushroomed shaped columns and expanses of large steel windows. The apartment units are accessed from a Z-shaped corridor on every floor. A distinctive element of the building and evident throughout are the exposed concrete floors and ceilings. As Peter Economou points out, "this was a unique aspect of the project because there are not too many concrete historic loft apartment buildings in Philadelphia. They are mostly post-and-beam construction, utilizing heavy timber."

In addition to the fireproof characteristics of the building material, concrete also lends a modern appearance to the individual apartments. Tenants have the liberty of maintaining the minimal look of raw concrete or they can choose to have carpet installed. In an effort to further retain the historic characteristics of the building’s interior, Marinakos and Economou left the piping and ductwork that hangs from the ceiling intact and in plain view, evoking strong ties to the building’s industrial past.

The building’s interior is aglow in natural light and boasts an abundance of windows, all industrial in style, with rolled steel sash containing internal awning-style windows. Marathon restored the steel sash windows by reglazing them and refurbishing all of the steel frames to their original state.
Each Liberties Lofts unit boasts a number of amenities, including: stainless steel kitchen appliances (with microwave); ceramic tile kitchens and bathrooms; separate heat and A/C units; and laundry and vending machines on each floor.

The original G.A. Bisler Building included three stair towers, two freight elevators, and a passenger elevator. Two of the three have been replaced by Marathon for use by the tenants of Liberties Lofts. There is an L-shaped parking area to the west of the building that has been re-striped to accommodate 45 parking spaces and 3 handicapped spaces. The lot is enclosed with a new 7' tall metal gate along the northern, western boundaries.

Of course, a great appeal to Liberties Lofts is its prime location. The building is located within the boundaries and contributes to the Northern Liberties Historic District. The Northern Liberties Historic District consists of the core streets that comprised a separate township back in the nineteenth century. It’s largely viewed as an artisan community and today the district still maintains the unique character of small-scale communities that it possessed in its nascent days. The area is already substantially residential in nature, and the presence of Liberties Lofts greatly enforces this. Numerous restaurants and the vibrant nightlife along Delaware Avenue and N. 2nd Street are only a few blocks away, and public transportation can be found nearby on Spring Garden Street. Residents will also find that they are conveniently located to a number of Philadelphia’s cultural attractions, including The Philadelphia Museum of Art, Logan Square, The Franklin Institute, and Fairmount Park.

Marinakos and Economou are quick to point out that Liberties Lofts also enjoys a zoning status know as "live/work" whereby tenants can establish a small business that operates out of their apartment. Already a great layout and floorplan for artists, various entrepreneurs can now also take advantage of the unique "work" atmosphere—including Internet and cable-ready hookup—that Liberties Lofts provides.

The attraction to Liberties Lofts is certainly not limited to the first four floors. On the rooftop, Marathon has created a wonderful garden terrace complete with pavers and deck chairs where tenants can take in panoramic views of Philadelphia. Instead of individual patios, the rooftop was designed "so that tenants could come together and enjoy the space as a community" says Marinakos. In the basement of Liberties Lofts there is a public storage center consisting of 115 units of various sizes. This is a separately run entity that is available to Liberties Lofts tenants as well as the general public.

Marketing has already commenced on Liberties Lofts and units are going fast. Details on Liberties Lofts, including floorplans, photos, and available units, can be found at www.libertieslofts.com. For additional information, call 215-928-1000. If you are looking for affordable, metropolitan, loft-style living in a building listed with the National Register of Historic Places, you’ll be happy to "kick your feet up" in this recently renovated gem in the heart of Philadelphia’s Northern Liberties section.

Marathon’s fast-track construction and design, combined with cost-effective control of labor and materials, has yielded a record of success in development, design, and construction of residential and commercial real estate in metropolitan Philadelphia. Highlights of Marathon's capabilities include architectural design, space planning, construction management, general contracting, feasibility studies, development studies, engineering, and cost estimating

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720 N. 5th St. & Brown St. • Philadelphia, PA 19123 • 215-928-1000